The Old Man Dance Club Awards

Best Theory- TRANSUMERS+GENERATION C(ASH) [Trendwatching.com]

The Old Man Dance Club will be featuring the best artists of 2006 all month, in their different means of expression. Careful study of the seas of cool produced a new term: TRANSUMERS . These people are "consumers driven by experiences instead of the ‘fixed’, by entertainment, by discovery, by fighting boredom, who increasingly live a transient lifestyle, freeing themselves from the hassles of permanent ownership and possessions. The fixed is replaced by an obsession with the here and now, an ever-shorter satisfaction span, and a lust to collect as many experiences and stories as possible." This is our culture in 2007. GENERATION C(ASH) is the next phase in internet culture. Check the site for more. For staying smart - T r e n d w a t c h i n g . c o m